Earlier today somebody told me my Instacrap account needed fixing.
Where, I wondered?
Well according to him I, email marketing The Four Eyed Bastard forgot to put “emojis” on my profile description. This supposedly makes it “harder” for visitors to see my website link and “decreases” my conversions.
I appreciate the advice but it in NOT in line with my goal.
Because EVERYONE is using emoji on Instacrap. Everyone. If you visit any random marketer’s profile it has so much emoji that it looks like a fucking text message… from a moody teenage girl. But more importantly it screams:
This is an advert for my giant motherfucking opt-in page. Click here to find out how I can make you moar moneyz with my free guide
And do you know what that does?
It trips the anti ad sensors in the profile visitor’s mind. They immediately put up their defences against my blatant pitch because deep down inside they feel like they’re being sold to. They’ve seen it a thousand times on other profiles that ask them to click on the link below [ INSERT HAND POINTING DOWN EMOJI ] to the link for a “free” guide on how to do…. something.
Now, I personally don’t care if I’m doing it wrong.
What I DO care about, is my profile visitors know on a conscious level that YES, I AM an email strategist. YES, I WILL try to sell to them.
YES, I AM going to ask them for their moolah so I can make them moar moolah in return with email.
But at the same time my profile doesn’t look like an ad that makes them automatically put up their anti pitch shields.
It’s just like how 99% of the times a guy approaches a girl, the girl knows she is being approached for sex. If the guy is wishy washy about his intentions the girl puts her shields up on a subconscious level.
Something just feels wrong to her.
It’s a natural defense mechanism.
Now, my way of doing Instacrap is not the best way ever.
But it IS the most natural. I may not have a giant list of followers, but I DO know that the people who follow me do it because they where genuinely interested in my message regardless how ugly my profile was.
Not because my profile was covered in emojis and full of “inspiquotes”.
Anyways, if you want an authentic email followup sequence to convert you new subscribers into buyers… without tripping their subconcious shields go book a skype call with me here:
Till the next wave of madness… Vae Victis…
“On with the show”