You have the right to remain silent. Everything you say can and will be used against you
I like that quote.
Though truth be told I have no idea if American police actually say that while on the job or whether its something the TV industry cooked up to make the police force more badass than it already is.
Now personally I have no interest in the first part of the quote when it comes to market research. It’s the second part which is where the moolah lies in wait for you.
You see, everything your market says when they’re talking about their problem can be taken and used against them ( to sell to them, not to harm them. Harming your customers is not just stupid. It’s fucking stupid ).
If you take what they say about their current situation, where they’d like to be, why they hate the current solution and even what they’d really like in a solution then I’ll bet my bronze pair your copy will essentially write itself.
Oh, and a small warning…
DON’T take what your market says in focus groups at face value. They’re not saying what they want to say but instead they’re saying what they think you want to hear. As Henry Ford once said:
If I had asked them what they wanted they would’ve said they wanted a faster horse
There’s a reason online “ask style” surveys have been the rage lately and this is because your customers will be telling you what they want in an environment they “feel” is uncontrolled.
This gives them the leeway to give you natural answers they want to give you instead of then giving you answers where they feel like they have to get on their knees and kiss your ass to make you happy.
Natural conversation is what you’re looking for.
And if you’d like me to do dive into your market’s conversations and generate a “market psyche profile” report for your customers which you can use to plan your next move, then just fire me an email over to:
[email protected] dot com
Or just fill your details at the bottom of this page:
And we’ll schedule a quick skype call to discuss your market a bit.
…Till the next wave of madness… Vae Victis…