I get writer’s block too. I’m not Superman y’know. Anyways, I’m switching the pace up a bit today.
Why? Because email copywriting ( and generally any type of copywriting ) does get taxing on the mind from time to time. So:
Take a moment and join me for a moment as I sing this song by The Carpenters ( I’ll make it worth your while, link to the song at the end of the post ). Ready?
Sing, Sing a song
Sing out loud
Sing out strong
Sing of good things not bad
Sing of happy not sad
Sing, Sing a song
Make it simple
To last your whole life long
Don’t worry that it’s not good enough
For anyone else to hear
Sing a song
Good shit right there. Now, the reason why I made you go through this simple tune is because of how it applies to email marketing. Especially the second verse:
See how it emphasises “making it simple”? Same thing with email. Keep your email simple and easy to read.
And here’s something else the song adressed…It’s real easy to fall into a rut and start telling yourself that your emails aren’t good enough to be read by anyone else read. But, if the doubt start creeping in. Just write and send. Get it over with.
Heck, I still remember my first “emails”.
They where utter shit but I still wrote them and posted the on my Facebook wall. Truth be told I expected everyone to laugh at me as if I was the moron who came to work in his underwear. Yet instead, everyone genuinely loved my writing.
That’s when I learned the simple truth.
Write the damn email.
…Till the next wave of madness…Vae Victis
PS- Obligatory self promotion time 🙂 – If you’re not looking to write your own emails then have me do it for you, then just fire me an email over at:
[email protected] dot com
Or just follow the link below and enter your details at the bottom of the page:
PPS-I genuinely recommend listening to this song at least once. It’s one of the most cheerful tunes I know and it always brightens my dead non beating heart when I hear it.
Give it a listen over here. I promise you’ll like it. And if you do, tell me what you think about it in the comments below: