Was lying in bed this mroing…when I suddenly remembered this sweet lesson from this crazy Japanese comic book I read a couple of months back!
Stick with me here… I’m gonna make this worth your while. Here’s the scoop!
The comic book ( we Japanophiles call them “manga”, but for your convenience I’ll use the common term “comic book” ) is called “Black Jack”. The big idea behind it is this “underground doctor” who goes by the name doctor Black jack.
Dr Black Jack is always dressed in black, has a badly scarred face and is EXTREMELY greedy. Plus, he also happens to be the best surgeon in the world yet he refuses to get a license… instead choosing to extort high paying patients for his near supernatural surgical skills… or leave them to die from the illnesses. In other words…
This bastard is a high profile extortionist
One chapter which sticks out in my mind is when Black Jack visited this resort situated near a volcano.
An active volcano, mind you… come to think of it that’s a dumb place to build a resort if you ask me. Oh well, Charles Darwin was right… moving on…
There was this moron who climbed the volcano and somehow got his arm stuck between a boulder and a wall on the volcano.
Black Jack, being the generous bastard he was jumped into a chopper, and dropped off next to the unfortunate bastard. The good doctor then looked at the guy’s arm and told him the bad news:
“You’re stuck here, I’m going to have to amputate or you’ll die from the heat and fumes.”
Not sure what your answer would have been in that situation but the guy accepted the doctor’s recommendation and let him to lop his arm off ( under anaesthesia of course ).
Soon as Black Jack completely disconnected his arm from the rest of the body…
The arm then fell out of the gap between the boulder and the wall.
Stunned by what he just saw, Black Jack then asked the guy why his arm wouldn’t budge before and can you believe the daft son-of-a-bitch’s reason?
It’s because he was holding a giant ruby and didn’t want to let it go. So his hand couldn’t fit through the gap as long as the ruby was clutched.
The moron put both his life and the doctor’s at risk because he didn’t want to lose his ruby.
Let’s just say, Black Jack was so pissed he actually considered NOT rejoining the sucker’s arm to his body. Though he later reconsidered and reattached the guy’s arm… after he took the ruby from the crevice as payment.
Moral of this story?
Don’t be afraid to amputate a failing business idea. Detach yourself from it and move on. Otherwise you’ll be dragged down with it.
And in my case, I never get too attached to any particular email of sales letter. If I feel an idea isn’t working I hit delete and start afresh. Now…
My ads are a means to an end.
And it’s that kind of insight I apply when I analyse your current offer and funnel. If I feel that you market just won’t respond to how you’re positioning I’ll tell you straight up to drop the current strategy and suggest a fresh approach that’ll actually work.
True. It is.
But dammit that’s how it’s supposed to be.
And if you want to leverage my copywriting and marketing skillz to analyse your current copy and email strategy… to spot blind spots where you’re throwing away money, then hit me up over at:
Or fire an email over at:
[email protected] dot com
…Till the next wave of madness… Vae Victis