Strap yourself in for some deep talk today. It’s 3:16 here and I’m drowsy as hell ( so my spelling might be fucked up ). Ready?
Was playing my favorite videogame earlier.
It’s called Metal Gear Solid V and in one of the game modes you’re pitted against other players from around the world in a no holds barred virtual shootout where only the best aim can survive.
To make sure you’re fully equipped the game puts you into a giant training map where you can practice and shoot to your heat’s content. Plus, to make sure you actually practice shooting at something you’re given shitloads of training dummies to practice your aim on.
I’m not kidding when I say “shitloads”
… there are:
Dummies in the water.
Dummies in high places.
Well hidden dummies you need to aim hard to shoot.
And the four eyed dummy sitting on his laptop at this hour writing this stuff you are reading at this very moment!
And lemme tell ya… If you can’t aim when you step into this practice area, by the time you’re done trying to shoot these practice targets you’ll be more than competent to at least “survive” in oncoming battle. However…
As convenient as training dummies are they have one critical flaw. And that is:
Training dummies don’t shoot back!
This is bigger than you think. Why?
Because keeping yourself cooped up in the practice area gives you a false sense of confidence. Its like saying you know how to punch when you’ve never had to do it in a real fight. All that does is grow a pair of fragile balloon balls!
Sure, they look big but they also pop easier.
And it’s the same thing in business.
In my opinion you can’t keep your ideas cooped up in your head, or in controlled test groups and call them a “hit”.
Control test groups don’t fight back with the might of swinging trends and an economy as unstable as Lindsay Lohan on high heels after a all night party.
The only way your ideas and products can truly get their chops is in the real world.
Sure, it’s full of sharks.
But the wise only get stronger after they get eaten and shat out.
Enough of my videogame fixation. It’s 3:23am and I’m prepping to hit the hay. For attention gripping emails which will push your products and services against the force of the real world hit me up over at the following page ( enter your details in the forms at the bottom of the page )
Or just fire me an email over to:
[email protected] dot com
… And I’ll get back to you once I wake up ( now it’s 3:26 ).
Till the next wave of madness… Vae Victis…
Good thing we have spellchekcers heh heh heh 😉
( 03:37 as I publish this … there’s a hidden copywriting secret I used in this post. Let me know if you find it and tell me what it’s effect are in the comments below or via my email up there. Or just ask me if you’re super curious haha )