Came across this quote the other day…
“The world accepts the judgement you give yourself”
Backstory: I’ve been reading this badass book lately called, “Higher Status” by Jason Capital and the above quote just lept out of the page and bit me on my ass.
Because that’s an undeniable facet of every part of life
That simple statement alone is the basis behind the concept of self image and self esteem. And Jason somehow managed to bottle up entire textbooks of boring and mundane snore-worthy psycho-babble into a brilliant 8 word quote. Now:
The real beauty about this quote lies in just how powerful it is when you apply it to your copy.
Your customers will readily accept the judgment you give your own products. If you think you’re peddling dogshit then your customers will see through your mask and pick up your subtle hints. And don’t think you’re safe hiding behind the written word either…
This belief shows even in your copy and your emails
I shit you not.
Humans have spent millions of years evolving parts of their brains just to pick up subtle hints in communication that sell out your degree of confidence in what you’re selling. Because of this, you’re gonna need absolute conviction and belief in your product if you’re going to write killer copy.
Take a moment to think about how you really feel about your product.
If you’re not practically gushing about it every five seconds…
Then do something about it
Shit like this is why I never accept clients who don’t believe in their own products. If you don’t think your products works then why the fuck should I think so. It’s really that simple.
However, if my client has absolute conviction in the powah of what they’re selling I pick up on it and the enthusiasm flows from my fingers into the copy.
The kind of enthusiasm I don’t get from peddling a steaming hunk of dogshit.
So, if you have a kickass products you’re absolutely confident in and you need a kickass copy + email strategy to get it into your customer’s hands then let’s book a quick discovery call to see if we’re a good fit.
Enter your details at the bottom of the following page:
Or fire me an email over at:
[email protected] dot com
And I’ll get back to you.
…Till the next wave of madness… Vae Victis…