Three weeks ago in my bedroom I received the GREATEST Whatsapp message ever sent in the history of mankind.
It was not porn.
Real men don’t sent porn via Whatsapp. There’s a time and a place for that kinda crap.
Instead my amazing sister in law sent me a video of my nephew saying his first words. He was standing, in the living room. Supporting his weight on the couch.
He was bouncing up and down and said something along the lines of:
“Mama mama mama… mama mama mama”
I’m not exactly sure if he was trying to say “ma” over and over again.
Or he was saying mama.
So for my own sanity we all decided he finally said mama. Boy oh boy what a good everning that was. My nephew was born last year in October and to hear him finally say his first words brought a tear my my dry barren eyes.
The wait was worth it.
Can’t rush this shit.
I’m no parent so I don’t know how it feels to hear your own child’s first words. But this gave me a sneak preview of what was to come once I’m a dad… as terrified as I am of the idea.
This kind of parental patience is key to starting a business up.
If you try rushing shit and operating a VC funded operation you’re going to find yourself running at a loss and depleting your reserves. However if you can somehow tweak your offer and scale as you’re running at break even… or as you’re making a profit the patience will pay off.
I still remember two years ago when I started learning copy.
I sacrificed my entire social circle.
I stopped dating.
I stopped seeing my friends.
The ONE time I really got out of the house was to drive my bud…. and possible long life partner Sid to the bus stop.
Other than that it was non stop copy and internet marketing strategies.
I would read sales letters for courses I couldn’t afford.
Because I knew sooner or later I would get my hands on them.
I would spend an hour each day hand copying classing sales letters. I even emailed some of the more experienced copywriters and asked them for their advice on how I could learn copy.
I wanted to make sure I was learning it right.
And, the funny part is… I didn’t make a dime from my copy for the first 6 months of writing copy.
I was flat broke.
I couldn’t even afford a chicken wing.
I lived off my allowance from my dad but most of it went to buying copywriting books I could afford and my personal upkeep. And lemme tell ya, The EXTREME anxiety I felt when I finally enjoyed the spoils of my copywriting efforts can’t be described.
After almost 7 months of learning copy, and two months of client work… and getting 120 applications turned down I had about $70 in my card.
I bought myself some ice cream.
And my “then” crazy ex girlfriend some fruits ( I was in the middle of a pregnancy scare so it was a real stressful time for me. Became anaemic… but that’s a story for another day ).
I can still taste that ice cream today. And from that moment on I knew I could make money as a copywriter.
Up till then I ran on blind faith.
I wrote copy not knowing if I was even going to get paid for it.
But when I spent my first dollar I worked for… it was like magic. Almost like watching your child say his first words.
So, if you’re starting up just be patient.
And at the same time don’t forget that you’re going to HAVE to grow if you want to survive. Don’t try rushing your business’ growth like an idiot. But at the same time don’t stagnate. That’s the leading killer of businesses after poor management and naked clowns wielding machetes!
Till the next wave of madness… Vae Victis
“On with the show”
PS- Go book a no cost strategy call on the link below if you want kick ass email strategies for your list.
And I’ll get back to you.