Paid my big sister a visit the other day.
We where working on copy for her side business, and then she hit me with the infamous complaint.
James, this is too long
With a blank expression I knew I was facing the enemy of every direct response copywriter…
Chronic long copy phobia
For starters, if there’s one thing I’ve learned about chronic long copy phobia, it’s how you can’t just explain how much of a profit murderer it is.
No. You need a more… direct approach to it.
Needless to say most people ( and maybe you ) think long copy not only doesn’t sell. It bores readers out of their minds and they’d rather saw their libs off with a stick than reading all that text.
However if you consider how thousands of people flush long hours of their lives away down the shitter reading novels which could easily eclipse several small libraries… You’ll realise how…
People will keep reading something if it interests them
So to prove the power of long copy on her I opened a sales letter for a product in the women’s dating niche I knew she would like. And tricked her to read it ( Yes, I’m a nasty bastard, I know ).
She couldn’t stop.
Until I closed the damn tab and pried her eyes away from the screen with a golden spatula.
The lesson here?
As long as someone is interested in what you’re writing or talking about, they’re going to keep reading it.
You have sales letters so long they have to be read in multiple sittings pulling shitwads of moolah because the customers LOVED reading them. The copy drilled a hole in their souls and spoke to them in a way which made their legs quiver in excitement.
I’m not making this up.
I spent a few days reading a 60 page sales letter for a copywriting course and I want the course so badly I’m going to read the sales letter a second time because I enjoyed the feeling it gave me.
So anytime you, or anyone you know is experiencing Long copy phobia give them solid examples of long copy which pulled massive sales.
And if worst comes to worst… sneak a long copy ad for something they’re passionate about and watch them get lost in the magic.
Here’s the real kicker, just because long copy works doesn’t mean it’s easy to pull off.
Just because there are lots of words in your sales message doesn’t mean you’ve actually said anything.
There’s a fine line between keeping your customer hypnotised by your pitch and babbling like drunk moron in a cheap bar on Tuesday.
If you want me to inject my copywriting magic to make sure your long copy ads don’t read like endless pointless waffling, then hit me up over at:
And let’s put your prospects into a profit making trance.
Till the next wave of madness…