When it comes to people’s ages there’s only one core rule you can’t deny:
You either know who T-pain is… or you’re a bit too young to be on the internet.
So you can imagine how surprised I was when I heard T-pain actually had a concert tour of sorts going… well, sort of.
Last I heard he cancelled the whole thing because of low ticket sales.
And the first thing which came to my mind is:
Of course he had low ticket sales. You can’t expect to to crawl out of hiding after 13 years and expect anyone to be hyped for you.
Now, I know there were other reasons why he had low ticket sales… including terrible management by his own admission. However…
The old saying “out of sight, out of mind” exists for a reason…
And if you disappear on your audience they’ll move on sooner or later to the next high pitched singer in earshot.
It’s just how things work.
Nobody’s gonna sit down bored and wait for you crawl out of your cave. Plus, when you do eventually crawl out of your self imposed coma… you’re gonna have to warm everyone up again as you realise you’re no longer the hot shit you used to be.
No hate on T-pain.
The dude made some great music when I was in highschool… and props to him for being honest for why his tour was cancelled. Now, if you look closely you’ll notice that what happened to T-pain is the exact same thing that will happen if you vanish from your audience.
Sales will wilt faster than an old man with ED’s schlong on his anniversary when the harsh hits you, that your list doesn’t care as much about you as they used to.
And this is why it’s so crucial to focus on building a powerful bond with your list where they’ll look forward to hearing from you.
Will it shield you from them moving on if you suddenly disappear?
No… not really.
But it WILL make sure when you do come back, it’ll be as if an old friend came from a long journey… and you’ll be picking up right where you left off.
… not that you’d actually try disappearing.
But enough of that.
It’s Saturday and I have a stomach ache.
Till the next wave of madness…