Y’know, the value of your product, isn’t what you think it is.
That’s far from the truth.
Some years back, billion dollar coccaine mega drug dealer Pablo Escobar was on the run from the feds with his kids.
Must’ve been winter of something, because on one of the nights, he found himself stuck in a cold lodge with his daughter and son.
Plus a huge wad of cash.
I mean huge.
So huge, in fact…
He burnt almost a million dollars in a bonfire
To keep his daughter warm.
Turns out she was about to freeze to death. Any colder and she would’ve turned into a human popsickle. But her old man would have none of that.
Without a second thought, he stacked the loot and set it on fire.
Driven by his love for his daughter, he kept the fire going. By tossing more money into it.
To him, the money was just paper. He was more than willing to burn it all if it meant making sure his little girl would live to see the sun rise in the morning.
He was willing to “pay” a million dollars for his daughter’s life.
This is how you must present the value of your product to your customers
The only way your customers are going to spend moolah buying from you, is if they feel it’s worth paying for.
You can give them all the reasons to buy from you can list… but if you can’t give the product enough value in their heads to justify the cost, your product isn’t bulleting off the shelves.
High powered copy, like what I write over at https://jaymakoni.com/work-with-me builds the value of the product in the customer’s mind.
Instead of seeing just another random ebook, or software package… they see the ultimate solution to their problems.
And as long they see your product as