If there’s one thing I’ve learnt over the years, it’s how writing good copy is like trying to get laid.
I shit you not!
Went through a major “pick up artist” phase in late 2011 to make up for my non-existent sex life. Before that I was so introverted the idea of merely talking to a woman terrified me.
But after forcing myself to approach well over 100 girls and sparking random conversation with them, I devised a reliable conversation structure.
I swear 50% of the time, it worked all the time!
Now, I wish I could say it worked all the time, because if it did I’d have droves of women lined up outside my house to engage in sexual congress with me… but that’s not happening anytime soon ( dammit ).
Oh well, back to the main topic… this conversation structure I discovered followed a simple pattern:
- Get her attention, by breaking the pattern most guys follow
- Get her interested in hanging out with me
- Stroke her desire to hang out
- Get her contact details and close the deal
Now, if you tear apart my little structure up there you’ll notice it follows the AIDA structure everyone in the copywriting industry including their grandmother bandies about with the fervor of an evangelist spreading the word of whoever it is they worship.
And with good reason.
It fuckin’ works.
I was basically a walking ad for myself and I didn’t know it. And this system is even moar potent when used in copy.
In fact, when I write copy I imagine the customer is a woman I’m trying to seduce and take to bed.
I imagine her standing alone, or walking at a brisk pace… so my headline has to make her stop long enough for me to introduce myself and get her interested.
Once I have her attention I get her interested by telling her about the product I have and how it will solve her pressing problems.
And once I have her interest I stroke the flames of her desire ( see, even I can be romantic sometimes ) by giving her a deal she’d be batshit crazy to turn down.
Then I close the whole deal by asking for the next step in the transaction. Whether it’s placing an order, booking a call or declaring her eternal, undying love for handsome me.
And, if you want me to work my seduction magic on your customers and have them eager to buy from then go here:
…and let’s team up to serenade your customers. And set their wallets on fire.
Till the next wave of madness.