Strap yourself in and let me tell you a story I heard once.
Pour some coffee and brace yourself for some heavy feelz.
There was once a simple man. He was neither rich nor poor. Just an average Joe who worked an ordinary job and walked home at the end of the day.
However, each day he walked home he always came across this mother and her daughter begging for loose change on the street corner. The pair wore some extremely tattered clothes but they did their best to make themselves look presentable.
Being poor isn’t an excuse for being sloppy y’know.
Now, back to my story…
The dude would always donate to this couple whenever he had the chance.
Sometimes he would give them all the money he had and would go to bed hungry
Yet despite the empty pit in his stomach he still felt an odd, warm feeling in his chest because the mother and daughter would break into tears of gratitude whenever he gave them what little he could.
This cycle continued for a few months until one day… one day…
One day the mother and the daughter where gone.
And for a whole week he didn’t see them waiting for them at their usual spot. He was starting to miss the pair. They always brightened his day. However, one fine afternoon he was walking to work when he came across the mother and the daughter waiting for him at their usual spot.
However unlike all the other times they weren’t kneeling on the pavement begging for donations.
Instead they where standing there, with the daughter standing proud in a new school uniform. Shirt ironed, shoes polished and hair brushed. As for the mother, she gave the man a gentle bow of gratitude as the man broke down in tears and hugged the little girl as he wished her good luck on her first day of school.
And the moral of this story? ( no, I’m not trying to tell you to be more generous. This is an email marketing and copywriting newsletter not a philanth… meh, damn hard to spell words… this is not a generosity bulletin. Yeah, that sounds right )… Moving on:
The moral is simple really.
Why do we do the things we do?
It is to feel emotions. It is to have our feelings torn out of our chests, set on fire and ran over by a pack of wild coyotes chasing a naked man with a steak stapled to his bare ass in the Australian outback.
And, by making sure your audience “feels” when they read your emails, you’ll keep them coming back for more. Why? Because in our boring lives we’ll always gravitate to what breaks the pattern.
And if you want some powerful emotionally charged emails to give your list a nasty case of the feelz, then join forces with me and let me write them for you.
Go enter your details on this page:
Or shoot me an email over at:
[email protected] dot com
And we’ll take it from there.
…Till the next wave of madness… Vae Victis…