Here’s an interesting fact…
Humans, especially your customers, are selfish.
Just a moment ago I was browsing the about page for this other website. Felt like it was written by an egotistical jock.
Every paragraph and sentence was all “me”, “our”, “us”.
And frankly, I was turned off by it.
You see, in an ideal world your customers would perk up and listen to you as you wind into a 15 tirade about how awesome you think you are. With unwavering attention, they’ll listen to your company’s epic back story… to how epic you think your products are…
They’ll eat it up with gusto and ask for more!
However, this isn’t an ideal world
Your customers frankly, don’t give a shit about any of that.
Truth is, the only thing they care about is what you can do for them.
And the moment you start focusing on yourself, instead of your customers is the moment they start tuning you out. They have the choice to ignore you.
Don’t give the chance to make it.