It seems shit standards are the new “acceptable” these days.
Short while back Jimmy Fallon did one of his Do not play segments on his show. In these segments, he recommends song to avoid like the plague, even going as far as playing them to prove his point.
Why? Because the songs are garbage, with a capital “G”.
And this time, he had a song by some you Australian rapper called “Banks”.
And, if you ask me…
He was right to slam that track.
It’s total, and utter shit
The song is so bad… the only reason anyone would listen to it is to confirm how bad it is themselves. Heck, they couldn’t play moar than 15 seconds of this poison on the show before punching the stop button, and burning the tape.
Unfortunately, some “sympathisers” think Mr Fallon wasn’t being fair with the lad.
The even put the kid on their show to comfort him and show him how “mean” his treatment was.
Standards are standards
Nobody deserves sympathy because their shit isn’t up to par with the bare minimum needed.
And it’s even worse when it comes to the copy you use in your business.
Your customers aren’t going to buy from you out of sympathy for your poor copy
No, they aren’t.
In fact, they aren’t even going to read it.
But dammit, that’s how it is.
You can try to use shit copy in your business. But it’s only going to sink your profits faster than an iceberg striking a luxury cruise ship.
Your customer’s wallet is the most cruel judge for your copy you’re ever going to face. Make sure your copy meets it’s high standards.
The kind of high standards I strive for when I write copy. Hit me up at http://jaymakoni.com/work-with-me and let’s join forces to forge copy even Jimmy Fallon would approve on his show.
P.S- I shit you not about how bad this garbage is. Go ahead, listen for yourself and tell me what you think…
Oh, and as a bonus round.
If you can watch this video, from his friend Riak without laughing, you’re pretty much better than I am.