Ever watched Inception?
I seriously recommend you watch it. And that’s a lot coming from me, because I rarely watch movies.
Anyways, One reason I love Inception is because it plays out like a platinum grade ad. Written by the hand of Zeus with a golden feather while a muse whispers into his ear!
Here’s what I mean.
In the movie, Leonardo DiCaprio’s character ( Don’t remember his name ) is a thief who leaps into people’s dreams to steal top secret information from their minds. He is hired by a man call Sato for one last job. He has to leap into the dreams of a young man who just inherited his father’s business mega empire, and “plant an idea into his mind”.
Sato wanted the young man to disband his father’s companies. Because they where going to set up a massive monopoly. Which would’ve murdered the global economy.
There was no way the young man was going to accept the idea of disbanding the his companies. Hence, the plan to plant the idea of disbanding the companies into his subconscious mind. Preparing him to accept the proposal without hassle.
This is exactly how claims are assembled in good copy.
You see, sometimes your prospects aren’t ready to accept your claim, or your solution. Because deep down inside, it goes against everything they believe in… or it’s too good to be true… or they just feel like it doesn’t apply to them.
You need to “prime” your prospect so he can accept your claims and your solution.
You need to “plant an inception” into his mind, in your copy, with each statement from the headline to the main claim. To make him more receptive to accepting it.
Anyways, if you want to go full blown Leonardo DiCaprio on your buyers, and use inception grade salesmanship to make sure they’ll accept your claims without question, then hit me up over at:
Till the next wave of madness.