Those Nigerian Prince email scammers are brilliant!
Yes, you just read that right. And NO I’m not on drugs.
Let me explain…As much as I hate those scammy twats I can’t deny they’re extremely good at how they go about their business.
Those clever bastards run their scamming business like an ugly underground direct response racket run by a demented marketer snorting an unholy powdered mix of heroine and coccaine in a smelly brothel…
The reason I say this?
You see, I came across an article on ye Olde Facebook about why Nigerian prince emails read like they’re written by a dislexic eight year old.
Apparently it’s because anyone who would believe such a piece of garbage is gullible enough to go along with the rest of the scam funnel. Now, I know what you’re thinking. “Who in their right mind would be dumb enough to actuall fall for that?”
Well, guess what buddy.
I actually did a few years ago. Just that this time it was a “woman” trying to rip me off. Good thing I knew not to send money to strangers on the interwebz back then. Yet I was wasting my time replying to the scammer hoping she would at least fly in and let me bang her without sending her my life savings ( yes, what a gullible horny little bastard I was ).
Heck, I actually had to talk an uncle of mine out of 3 different scams he was being led along… at the same time. It can happen to anyone. I greatly sympathise with anyone who’s ever fell for one.
The thing is, to those lying weasels it takes loads of effort and investment to get a victim to the final point where the sucker is emailing their banking details.
This IS a confidence scam after all.
SO, to make sure no effort is wasted on the savvier crowd those thieving bastards send out the crappiest email you’ve ever read. Because they know anyone who’d actually believe it is going to be an easy target.
What the scammers are doing, is separating the masses from their targets.
By focusing their energy, time and effort only on the targets most likely to send them their banking details, the chance of success is even higher.
What those scamming assholes are doing is the same thing a headline does in an ad. Separating the disinterested masses from the sizzling hot prospects waiting to hand you their money.
Here’s what I mean.
A good example is in ads where you’re paying per click. It’s important to at least make sure you’re getting the most qualified prospects taking action.
Otherwise you’re paying for clicks which aren’t going to make you any money. It’s about as futile as paying a hooker and just leaving her there without doing anything… she takes your money, and you just blew your budget.
The key here, is to structure your headline to get the attention only of those customers you know are most likely to buy from you. To keep your ad budget on a leash.
And you’re also increasing the chances of you ad actually getting read even if you’re not doing PPC ads.
And if you want high powered copy with a headline which’ll grip your hottest prospects by the balls, while leaving the others to leave then hit me up over at:
And let’s talk about your project, and scheme how we can boost your sales!
Till the next wave of madness.
PS I don’t want to give the impression that the Nigerians are bad people.
In truth, they’re some of the coolest people out there.
And I have enough Nigerian friends to know that it’s not all of them who choose to nuke our inboxes with scam emails. While tarnishing the name of Africa.