Today’s message is special. Why? Because you’re either going to be pissed off by what I’m about to say, or you’re going to appreciate my dark sense of humor and see the email marketing lesson tucked between the words. Moving on…
I’m a troll.
And I don’t say this lightly either. You see, ever since Whatsapp’s infamous “update” which changed it into a Snapchat ripoff I’ve gone crazy and turned my whatsapp slideshow into a onslaught of dark humor and pro-Atheist images.
My religious views do not line up with the views of the rest of my family and most of my friends so I get a kick by posting image after image just to see how they’ll react. Aside from the occasional clash of ideologies against anyone who tried telling me what a filthy Godless Heathen I am ( I actually like that title ) I’ve noticed a weird trend among my contacts…
Apparently they keep coming back to see more of my uploads! even though they openly hate what I’m posting and aren’t afraid to tell me about it. Why? Because they want to see what I’m going to post next!
And so it is when it comes to email. When you’re hard set about your views and who you are, you’re clearly going to piss off a certain crowd. In fact, if you’re not pissing off a certain portion of the crowd then that means you’re trying please everybody.
That doesn’t work.
Better to piss half the masses off if it means getting the other half to follow you to hell and back, than to please everyone and have nobody to back you up when the shit hits the fan.
As Ben Settle says, “Aim for either hot or cold. Never Lukewarm”.
Yes, you’re going to lose subscribers.
Yes, people are going to hate you.
Yes, some one of them are going to spit on your name.
However, if you look at it from a different angle they’re going to do it anyway whether or not you try to please them. So at least give them a good reason to hate you.
Give those who love you a good reason to stick with you.
And for the closing paragraph, if you want emails that’ll make polarise your list to the point where your subscribers swear undying loyalty to you then I recommend you contact me so we can put some fire into your emails.
More details here:
Or you can fire me an email over at:
[email protected] dot com
…Till the next wave of madness… Vae Victis