Once again I have to admit my blatant stupidity when it comes to ” Being a fucking man ” after disappointing my manly ancestors this past Sunday. If there’s one thing that’ll kill your email marketing profits like a spoon of cyanide in the morning coffee it’s “silly assumptions ” and in a moment I’m going to explain exactly how these ” assumptions ” are killing your email marketing, but first a story to illustrate why it’s so easy to fall into this trap…
You see, a few days back I wanted to invite one of my lady friends over for a quick session of dancing the bedroom cha-cha yet I had NO idea if she was free on that day. One of her Instagram photos that day clearly showed her at church so I assumed she was going to be occupied the whole day.
Over time my curiosity got the best of me so I sent her a text message later that day asking her if she was free to hook up and can you guess what her answer was?
Well, can you?
Let me tell you.
Her answer was:
“Lol, I’ve been free all day”. 7 words, one huge slap in the face. She was free to meet up the whole day and because of my overthinking I didn’t take a moment to actually ASK her if she was free.
One lousy assumption, one opportunity lost.
Bad Jay… bad bad Jay.
Now, as I lock myself up in my freezer and burn my hands as punishment for my incompetance as a man I’d like to tell you how my mistake can make you moar moolah. You see, it’s no different too when it comes to email marketing.
It’s best to assume your prospects is ready to buy from you now in each email you send to him by putting a pitch in it. Even if he’s not ready to buy at least you’ll be poised to catch him in his darkest hour when he is ready to whip out his wallet and hand you a huge, fat stinkin’ wad of moolah for your product.
And, if you want to make sure every email you send is not only extremely entertaining to your prospects yet also positions you to catch any ready buyers then hit me up over at:
or just fire me an email over at:
jay[at]jaymakoni.com ( replace the “[at]” with a @ )
Till the next wave of madness….