I want to be rich, and I want lots of money. I don’t care about clever. I don’t care about funny
Those are the opening lines to Lilly Allen’s catchy tune, “The fear”. A crazy song not even I can figure out.
However I can agree her lyrics apply to headlines.
I’ve seen enough of these so called “clever headlines” on ads to know just how badly these advertisers need a proper education in selling their products. Someone should tell these bastards how putting a “funny pun filled headline” on an ad is no different from inventing the cure for cancer and tossing it into a crowd of terminal cancer patients in a box coated with fresh dog shit.
Of course the cure is right there in front of them but do you think any of them would have the time to pry open the box to see what’s inside?
Of course not!
Dying or not nobody in their right minds would do that.
However, if you don’t expect a group of terminal cancer patients to open every random box coated in dog shit they come across hoping to find a cure, then where’s the logic in expecting your prospects to read every ad they find in the hoping to find a solution to their burning problem?
The only time someone is going to read an ad is if the ad has their attention first.
And you can’t grip your prospect’s attention by using a goofball headline, or by tossing a clever pun at him. The only thing such silly headlines can achieve is going over your prospect’s head unnoticed.
But enough about old songs. Let’s talk about you for a bit.
The only way your copy can grip your prospect’s attention long enough for them to read your offer is for you to use a suitable headline which’ll stop em cold, and yank them into the opening paragraphs of the copy like a bandit being pulled into the interrogation room for questioning. These are the kind of headlines I’ll write for your copy ( whether it’s a landing page, or a sales letter ) to get your prospect reading.
If you want these high powered headlines rocking your copy then hit me up over at:
And let’s book a quick Skype call to see if we’re match.
…till the next wave of madness.
PS-Don’t get the wrong idea though. I’m not totally slamming “funny” headlines.
In fact, if you know your market well enough you can actually create funny headlines that grab their attention and get them reading through the power of curiosity alone.
I’m just saying to avoid funny headlines for the sake of being funny.