I swear those fuckers in those Hollywood editing rooms would make for some killer copywriters if we rounded them up in a room full of typewriters, and gave them a steady diet of bananas.
I’m serious here.
Have you ever taken a moment to actually “look” at what goes on in a standard movie trailer?
Well, I’ve been doing it for a while but only found minor trends… such as those asshats spoiling the damn movie( looking at you Batman V Superman ). But, there’s a hidden copywriting secret to movie trailers I never knew about.
I just watched a YouTube video pointing out how most Hollywood trailers are…
ALMOST. EXACTLY. THE SAME.
And to rub it in, the gave at least 3 examples for each one.
They highlighted how…
- Woody Allen will always introduce himself in the credits with a funny musical jingle.
- Action movies trailers will almost always start off with a muffled droning sound.
- “ Searching for identity ” dramas will almost always have a plucky guitar playing in the background.
I swear..It’s almost like these Hollywood guys keep doing this on purpose.
And with good reason. You can’t deny trailers work, as much as we’d LOVE to drone on and on about just how much we hate the damn things.
Basically, a trailer is nothing moar than a sales letter for a movie.
These guys can’t afford to screw a trailer up because of just how much it costs to run each one of them. They figured out long ago it was better to use proven “trailer” templates and formulas.
Because they work, that’s why.
At the end of the day, a movie trailer can lack any lick of creativity, but it’ll do it’s job by prepping movie goers to go line the Hollywood producers’ pockets with huge stinkin’ wads of moolah on the premier night.
This is just like how sales letter are written.
There are proven, time tested formula back from the days when testing a sales letter cost as much as running a 2 minute trailer on prime time TV. These where guys who’d gamble everything they had on a few pages of copy.
No net to catch them if they fell.
It was either fly it die with these guys.
They realised long back how important it was to at least refer to proven formulas to get the job done.
And if you want your copy written using winning formulas, hit me up on jaymakoni.com/write-my-copy. These formulas may not be groundbreaking, but dammit they work like gangbusters, and that’s what matters.
PS- If you want to watch the video, it’s over here:
And just for fun, let’s discuss other “trailerisms” you’ve seen in the comments.