I’m finally getting funeral cover.
NO don’t get the wrong idea… it’s not because I’m planning to kick the bucket any time soon. Far from it actually. My brush with death last week taught me a super important lesson.
Which is the fact that I can die at any time and someone is going to have to pay for my coffin and funeral. Personally I don’t want my dad or anyone in my family to do that. I can’t stomach the thought of my family having to both mourn for me and pay for the giant wooden box they’ll toss my carcass into and fling into a six foot deep hole.
THAT, would be a dick move even by my standards.
I’d rather have some other unfortunate bastard foot the burial bill instead. Oh… like some insurance agency maybe heheheh.
I know it is. My young brother reminds day in and day out that I’m an asshole and I work hard to keep that image.
Moving on, the reason I’m sharing this somewhat depressing tale with you is because it highlights a crucial copywriting and sales point.
Sell the cure, not the prevention
Y’know, two weeks ago if you came to me and asked me if I wanted funeral cover I would’ve laughed at you.
Yet the accident changed me.
In case you’re wondering NO it didn’t knock any sanity into my head. The accident forced me to accept my own petty mortality. Right now I want to save my family from the hassle of having to foot the bill for burying me. The accident showed me just what could’ve happened if I really did die in that car crash.
And so it is with your prospects.
Try selling them a prevention to a problem and they won’t give two shits about it.
Try offering them a solution to a pressing issue and they’ll snatch it from your hands without a second thought! Be careful they don’t rip your hands clean off your arms in the process.
Anyways, for copy which positions your product as a hot “Buy it now” solution and not a cold “it can wait” prevention then hit me up over at:
or just fire me an email over at:
[email protected] dot com
…till the next wave of madness