I was playing Black Ops 3 other day at my brother’s house, and came across one of the most railroaded moments I’ve ever seen in a video game.
Now, for the uninitiated among you Black Ops 3 is a violent action video game with enough explosions and guns to satisfy Michael Bay’s wet dream, with enough leftovers for seconds. Giving all the action hero wannabes their dose of on demand cinematic wish fulfilment.
In one of the game’s action sequences you sit on a massive mounted gun and pump an army of Terminator-like robots full of lead as they blow up in front of you.
This is supposed to make the you feel powerful. Like you’re some unstoppable force of heroic destruction.
So, I went against the grain and tried seeing what would happen if I didn’t try shooting at the robots.
They still blew up.
Because there’s no way to get it wrong, the game snatches wheel from the player and guides him along a pre planned experience. While making him feel the illusion of power.
This is important if you want to maintain tight control of what your audience is experiencing. And the technique can be hijacked to craft kickass copy!
When you’re telling your prospect what your product will do for him, or when you’re telling your prospect a story for him to relate to. You can’t leave anything to chance.
You use detailed word imagery to stir his senses and guide his imagination down your intended path. You want to be in control of his imagination, while giving him the illusion of control.
That way, your prospect can imagine the sweet benefits of your product. But only in the way you permit him to.
But enough of fanboying over a videogame.
Follow the link below if you want to team up with me to craft your next piece of killer copy. Copy which will pull the reader in and take them on the ride of their lives:
Till the next wave of madness