I messed up…
Well…Just a moment ago I took a quick mini-quest to the department store. In my futile attempt to make everything easier, I slipped into a mini autopilot mode and ended up turning down an offer for a plastic bag from the till lady ( we pay for those here… I ALWAYS say no ).
Because I was too lazy to ask for one, I had to carry out an epic circus grade balancing act with the home groceries all the way to the car. And I swear the creep walking behind me wanted to stab me and run off with my shit…
But now, here’s the interesting part.
Your customers are usually in a similar “autopilot” state every waking second of their lives!
Look, we live in a word where we’re being interupted day in-day out by people asking the same questions over and over again like we’re listening to a broken record…
It’s only a matter of time before we come up with “default” responses that “seem to work”…most of the time. It saves us the effort of actually thinking of an answer, and it keeps us from acting all weird because “ our default reaction is socially acceptable ( whatever the hell THAT is ) ”.
Now, this becomes a huuuuge problem for us, when our customers have default autopilot reactions to our marketing efforts.
- See ad — > Ignore
- See email —> Ignore
- See Sales Letter —> Ignore
And this rampant ignorance stops them from even batting at eyelid at ya.
Even if what you’re pitching is a freebie meant to help them. You have to keep your customer’s autopilot response to you marketing when you’re creating your content…
It’s gonna roll over your customers like water off a duck’s back.
And that’s why when I plan my email marketing strategies with my clients, I make sure to write ball gripping emails with enough “word force” to turn off your customer’s autopilot… and bring them crashing down into the sea of reality…ready to buy from you.
Hit me up over here and lets talk about your email marketing project, and how I can boost your sales.