When you’re doing email marketing and keeping in touch with your audience on a regular basis, making sure they’re getting their dose of vitamin you, you’re going to meet what I like to call “Whiny little bitches.”. Or subscribers who keep complaining about how you’re always pitching to them and never giving them value. These fuckers generally don’t appreciate the hard work you put into giving them value.
So, how do you manage them?
Treat your email list as if you’re a sentient immortal starship about to annihilate all organic life in the galaxy.
“Wait, what? Jay, are you on drugs buddy?”, you ask?
I hear ya.
Listen, in the original Mass Effect Trilogy ( a classic example of powerful story telling in videogames )… the main antagonists where a bunch of giant immortal starships. Which wiped out all organic life in the milky way galaxy every 50 000 years. And now, it was our turn to face the apocalypse machine.
The hero, commander shepherd had a “discussion” with their leader. And the leader summed his agenda to Shepherd’s feeble human mind into two sentences:
You live because we allow it. You will die when we demand it
Easy. Efficient. Straight to the point.
And it’s the same when you;re dealing with complainers and whiny little bitches on your list. And it can be summed up into these two sentences:
They’re on your list and receiving your tips because you allow it. And they’ll leave when you demand it.
Sometimes you don’t have the time to deal with their shit. And you have to put your foot down, unsubscribe them… and deal with the members of your audience who actually appreciate the hard work you put in for them.
If you want emails that’ll make the whiny little bitches expose themselves to you so you can weed them out of your garden, then hit me up over at:
and let’s kick ass!
Till the next wave of madness…