I’m no heavy drinker yet there is a spirit cooler I love drinking called Sting.
Usually I have just one per day to help me unwind at the end of the day while playing videogames. And lemme tell ya, I get pretty cranky if I don’t have my booze!
However, sometimes I find myself trying other brands of alcohol.
At this point you’re probably wondering why I don’t just stick to one?
Well, it’s easy.
If I kept drinking the same brand spirit cooler everyday sooner or later I’d get bored of it. So trying out the other coolers gives me a chance to “cleanse my palate”, as some people say.
Makes me appreciate the taste more after I try the other drinks.
Plus a little variety never hurt anyone. It is the spice of life after all…
Now here’s the interesting part.
Your prospects face each day like a bottle of the same brand of booze ( down to the same flavor ). Most of them have a set routine they go through.
And at this point they’re so bored of it they wouldn’t mind banging their heads on the toilet for a change of pace!
They go to the same job.
Attend the same lectures.
See the same friends.
Watch the same shows on TV…
Basically on autopilot.
Going through the same motions each day waiting to die ( Inception refference ! ).
If you’re emailing them regularly ( or daily ) then you can give them the spice of variety they need to make it through the day.
I can’t underestimate how powerful entertaining emails are to someone who needs variety in his life.
Because they take a few minutes to read, your prospects can jump in and take them in during their spare time. And sooner or later reading your email becomes a sacred ritual. Something your prospects can’t live without doing.
And they’ll even get worried if you don’t send an email.
Last but not least, if you want your emails to be the spice of your prospect’s bored life, then hit me up on http://jaymakoni.com/write-my-emails.
And knock ’em out of their bored stupor and rack up your sales.
Till the next wave of madness.