Right off the bat I’m gonna be honest with ya.
You’ve been living a lie
Everything you think you know about ninjas is dead wrong.
I said it.
Here’s what I mean. The common depiction of ninjas in common media has them jumpin’ from rooftop to rooftop decked out in all black, covering their faces.
But historically, real ninjas from 17th century Japan never dressed up like this.
They knew if you where trying to sneak into a location and assassinate someone, the first step was to not look like a fuckin’ assassin!
Instead they dressed up like peasants and commoners. Blending in with the people they hung around.
Using them to hide
And this is exactly how you can…
Make your ads ” sneak right past your customer’s anti ad radar “
The main reason nobody reads ads in magazines, websites and newspapers is because…
nobody ever buys those looking to read ads.
People visit websites and buy magazines to read the content. If somebody buys a golf magazine he wants read about golf. And the same goes for health magazines, porn magazines and newspapers.
Years of non-stop exposure to ads has made us so good at filtering ads, at this point…
Anything resembling an ad is subconsciously filtered out
This is the main reason advertorials are the “in thing” on the interwebz. It’s basically a sales pitch disguised as an ad.
Even some of the best performing newspaper ads where brilliant pitches made to look like news.
Because anyone reading a newspaper would be expecting to read… NEWS!
The same goes with long running magazine ads. In fact, this trend is now even being used for social media ads…making them look like an actual post to make them more engaging.
The ads are using the actual content to hide themselves in common sight. Just like historically accurate sales ninjas!
So, make your ad into a sales ninja… or have me do it for you by hopping over to jaymakoni.com/work-with-me and sneak past your customer’s “anti-ad radar”.
Kinda like how I snuck that blatant pitch into the post up there.
-Jay “The copywriting ninja” Makoni