Thing is, two weeks ago my computer started acting up and would crash each time I connected to the internet. So I had to write my posts on my computer then send them to you on my phone.
The extra steps kinda made the whole process too tedius.
Meh, It’s all fixed now.
Moving on, last night I came across the grand daddy of retarded marketing articles on Ye Olde Facebook. And no it wasn’t talking about the merits of Communism ( THAT is a different level of schoopid )
Instead the article was shared in a dedicated group of authors on the social network.
And the topic of the article?
It was telling authors to stop self promoting because “it didn’t work”. And that real authors didn’t self promote.
Talk about career suicide.
First thing I did when I found this bullshit was to send the link to my good friend Jeff. He’s older than me and usually functions as my voice of reason… for the most part.
And he agreed with me these guys where fooling themselves.
The problem with these authors is that they want to spend so much time working on their books. And NO time at all selling them.
Yet they somehow hope to be as rich as that lady who wrote Harry Potter. Or as rich as that cruel fat guy who writes Game of Thrones.
This swarm of authors is essentially sitting on it’s collective ass… and squinting their eyes and trying to “hope” their books into their customer’s hands.
What a sad sight.
The honest truth is… and this was told to me by Jeff… is that writing a novel 10% writing. 90% selling.
And I couldn’t agree more.
In fact, the Grand Pubah of email marketing Matt Furey once said:
“Writers write, authors sell”.
To give a distinction between those who write for fun… and those who treat writing like a business.
And so it is with your products.
Doesn’t matter how much time, blood sweat and tears you put into making your products… you can’t just sit there and “manifest” that shit into your customer’s hands.
Not gonna work.
“Build it and they’ll come” is the worst piece of advice of all time. And following it will sink your shit faster than hitting an iceberg.
However, if you want to make sure your prospects know about your products and services.
If you want to keep reminding them you’re there.
And if you want to make sure YOU are the first thing that comes to mind when they FINALLY decide to buy… then you MUST be sending them emails. As often as possible. Daily prefferably.
And if you want my help doing just that, then follow the link below to go book a mini consultation call with me.
And I’ll get back to you.
…Till the next wave of madness… Vae victis
“On with the show”