Email Funnel Strategist : Artist : Shitweasel
This one's gonna be a bit more political than most. In fact it’s probably gonna piss off 50% of you…. Give or take 50%. But enough foreplay. On to the good part: It seems I can’t go online without …
Continue Reading about Smearing lipstick on a pig won’t save bad copy →
Empathy is power in copy. Well, at least that’s what I’ve been taught from day 1. And it’s true too. In fact... One of the most important lessons I learnt when I got started in copy, was the power …
Continue Reading about The little known dark side of empathy in copy →
A few days ago I sat down to get started on an ad in a market which... well... looks down on the kind of product I was trying to sell. What I mean is, the people I'm selling to ( men ) are generally …
Continue Reading about The ”Turn list” philosophy behind devastatingly powerful copy →
Getting dumped sucks. Big time. Shit hurts. Unfortunately some poor fuckers just can't take the hint. Next thing you know you have a defenceless girl getting stalked by some moron who can't accept …
Earlier today I came across an ad for Budweiser: Prohibition Brew. If you don't know what that is... Prohibition Brew is a special “low alcohol” beer which has such little alcohol in it... you might …
Continue Reading about The Budweiser breweries school of “shame free” salesmanship →
Okay, color me shocked. This morning, while eating breakfast I was watching a video of Stanley Lau painting. That man is real master. Each stroke just blends into the next one and over time you watch …
Continue Reading about The art of selling after the “sale” →
