One of the 14 and a half undeniable truths of email, is: How it’s all too easy to fall into the trap of simply not sending anything to your list, because you don’t know how to start. But what if …
How to avoid the clueless virgin’s email click murdering blunder
Did you know... the killer “virgin blunder” I used to make with the ladies… is the same mistake businesses make which cost them a small fortune in potential sales each and every day? It’s true. All …
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Why free content in email screws your subscribers over
Ah yes, free shit. We all like it. Heck, we can't get enough of it. Just say "free" anywhere and watch the zombie hordes raid your wares! Now... The great argument of giving away free content in …
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Surviving inbox honeymoon phase
Feel like your subscribers “tune you out” soon after joining your list? Wondering why you're even spending money to earn subscribers who don't even read your emails? Then this story will help you. …
The T-pain school of cold blooded email list destruction
When it comes to people’s ages there’s only one core rule you can’t deny: You either know who T-pain is… or you’re a bit too young to be on the internet. So you can imagine how surprised I was when …
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Exploiting Marvel’s email sales magic
I rarely watch movies. Not that I hate them but I get bored so fast I tend to tune out. Am I the only one who thinks the past 4 years in the film industry have been a huge ass mess? I mean, think …
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