I’ll confess, I have one of the WORST cases of “sweet tooth” on earth, but that sweet tooth holds a money making secret.
It comes as NO surprise I like making myself a huge bowl of pudding every other day to wind down.
I’d make it a huge bowl but those damn sachets can only take about two cups of milk before the pudding is ruined. In fact, they even warn right there on the pack NOT to use more than two cups of milk…
But stubborn old me won’t listen, and I always try to squeeze as much pudding out of each pack by adding a little more milk each time to see how far I can push it.
Yes, I’ve totally fucked the recipe up several times ( more times than I’d like to admit )…but in my blunders, lies the sales secret you can use right now to start making bank.
You see, people always want to squeeze as much out of a situation as they can.
- They’ll always try to get the best deal for the least amount of money.
- They’ll always try to win millions of dollars with a $2 lottery ticket.
Because humans are greedy.
It’s our nature.
There IS a reason “greed” is one of the 7 deadly sins!
And just like how I always try to squeeze as much pudding out of a packet, your customers want to squeeze as much value out of each dollar.
It doesn’t matter how content someone IS with something, they’ll almost always say yes to getting more of it.
And if you use the power of greed in your sales messages, emails and content, you’ll be making some serious bank.
As the great Gary Halbert once said in his letter
“Don’t underestimate human greed”
And if you can’t find out how to use greed, and the other emotional sales appeals in your sales messeges, then haul your ass on over to
…and let’s discuss how we can inject some greedy temptation into your copy to boost your sales.
PS – Sorry, no PS today. The PS machine got busted.