Trying to pick the perfect subject line, is like trying to pick the perfect pickup line.
With the only difference between the two being that a Subject lines… ooga booga!subject line has very little chance of getting you slapped… but it might get the cops called on you depending on where you land on the “moron scale”…
Now it’s easy to get tempted to try going for the absolute “perfect” subject line each time.
But what if I told you there was no such thing as a perfect subject line?
In fact, what if I told you that subject lines don’t even matter half as much as you think?
Sound absurd, doesn’t it?
Well, that’s because it is.
Humor me for a moment as I explain…
Emails are like a friend coming to tap you on the shoulder to say something to you. Now if you really get along with this friend of yours, you’re definitely going to hear them out regardless what they have to say…
At least to see if you’ll be interested.
And it doesn’t matter how they open the conversation either most of the time.
You just enjoy their company and a part of you will find a way to enjoy most of what they say!
However, there are times when your friend really needs to get your attention so they’re going to open the conversation with a line… or a phrase… or sentence meant to get you listening… attentively…
Now the same doesn’t apply to people you’re not all that familiar with.
In fact, these people often need to get your attention first before they can actually say something to you.
They need to pick their first few words ( and probably their first 2 minutes of the coversation ) with you real carefully…
Or else they risk tuning you out.
And with good reason.
You have zero emotional investment in these people.
You lose nothing by NOT listening to them…
So overall, you have no reason to give them your full attention unless it’s earned.
But once they’ve earned your attention and proved themselves to be real interesting to talk to across several conversations…
You’re going to care less about what they have to say and more about their company in general.
Trust me, if you like someone you’re gonna wanna hang out with them…
And it is this principle that essentially governs subject lines far as I care.
If you’re new, then yes the subject line is definitely more important… and even neccesary to get your emails opened.
But once the subscriber is familiar with you and your content, it becomes less of the subject line grabbing their eyeballs… and more of the subscriber simply wanting to enjoy whatever the hell it is you have to say.
And if you absolutely need to grab their attention, then you can use the subject line to pull their ear and get them listening.
You already have their trust.
And now, you’d have their attention.
… yes, I know what you’re thinking.
This bullshit isn’t gonna work!
Bla bla bla maple syrup!
I hear you, I hear you.
And I have only one response to your objection:
You’re still reading this post, even after I intentionally put the most half assed subject line/ headline on this post I could think of just to make a point!
Scroll back up and look.
I have no shame about it either.
If you’re still here you either wanted to hear about subject lines or you clearly like me.
If it’s the former, I rest my case.
If it’s the latter, I also rest my case.
Till the next wave of madness