Boys LOVE making noise and breaking shit.
It’s what we are. We always made trouble for our hostel matron back at boarding school.
When we started getting noisy in our dorm he’d would storm into our dorm with the anger of a thousand armies tinting the air around him, belt in hand ready to beat anyone who’d dare oppose him. He’s launch into a 5 minute tirade about how he was trying to get some sleep and we where keeping him up.
And to conclude his epic “reasons you guys suck” speech, he blasted us with his trademark question…
What’s so special about you?
This guy asked us that question over and over again until the main idea behind the question finally sunk in.
What was so special about us?
Lemme tell ya… The moment you realise you’re just the same lump of meat and bones as everyone else and not entitled to any special treatment is the moment you humble yourself.
It’s basically the same thing when it comes to you and your customers.
Are your customers honestly that different?
What makes you think classic sales techniques which have been proven for years won’t work on them? What makes you think your customers won’t be drawn in by an ad which tickles their curiosity to the point where they have to read it?
Your customers are just as human as everyone else.
Absolutely nothing special about them. Trying to treat them as if they’re the 0.5% of the human race whose shit don’t stink is asking for disappointment worse than that time I burnt supper for the 8th time in a row…in the same week.
So, anytime you start thinking that proven sales techniques won’t work on your customers, just ask yourself this
What’s so special about me? What’s so special about them?
And once you’ve cleared the air and realised that as long as you’re selling to people, classic persuasion and sales techniques and patterns will always work. Then you’re ready to start implementing proven methods to get results.
To tap into my knowledge of these so called “persuasion pattern”, hit me up over at:
And fill your details in at the bottom of the page. We’ll schedule a quick chat to get me up to speed on your biz, market and product.
Or you can take option B and just fire me an email instead. Send your details to:
Jay @ jaymakoni.com
^^remove the spaces in the email address before and after the “@”. I keep them there to keep spambots out.
Till the next wave of madness…