I’m sure by now everyone and their grandma knows who Wolverine is.
He is Marvel’s little poster boy.
An unstoppable wave of destruction and chaos. Wrapped in one of the most engaging, likeable personalities in fiction. Pretty much immortal and virtually indestructible, he is the perfect superhero.
He appeals to almost everyone.
And his popularity isn’t something to scoff at.
So it makes sense Marvel wants to squeeze as much money out of him as possible.
He already has his own movie franchise. At this point he’s is pretty much the only reason most people watch the X-men films.
And I’m pretty damn sure I’m not the only one who thinks Days of Futures Past was just another Wolverine movie.
Marvel LOVES squeezing the cash out of Wolverine, he’s even been used to help boost sales for other comics. And to “rescue” dying comic book properties.
Whenever a comic was starting lose traction and sales… Wolverine “somehow” got a cameo in it to rake in new fans. Even if Wolverine clearly didn’t fit into the universe he was in.
Sometimes the cameo was just an appearance on the cover. With a fine print disclaimer on the corner stating how Wolvering doesn’t even appear in the comic ( Talk about false advertising ).
Yes, they really did this for Anita Blake, Vampire Hunter… a series not even in the Marvel Universe.
Now, while I’m not saying you should lie to your customers to get their attention.
I’m am suggesting stealing this technique and exploiting in your own marketing schemes.
Find who the “Wolverine” in your market is… and have him introduce you. Or even mention you to your target audience.
Seriously. Do it.
The added credibility and trust will work wonders for you.
Look at Dr Phil. He did it by being appearing on the Oprah show. Dude ended up getting his own show.
Heck…. Oprah is one THE BIGGEST “Wolverines” in recent history. She’s been able to launch careers just by being seen reading someone’s book or wearing their clothes.
Anyways.. enough of my comic book fixation.
Join forces with me and let’s supercharge your copy here: