Came across an interesting question the other day on ye olde Facebook.
Should I run my own email server for my autoresponder, instead of paying some big company like Aweber to do it for me?
Now, considering all the factors and possibilities.
The short answer to that question is…
And I all caps, bolded, italicised, big fonted and underlined it for emphasis.
And long answer to that query is… it’s just not worth the trouble.
There’s a hidden “conspiracy” of sorts going on between the three major email service providers… or ISPs ( Google, Yahoo, Outlook ). No, I’m not talking about aliens inventing email… No. What I mean is, these guys are busting their asses off together in a clenched teeth alliance against the one common enemy they share.
It’s a pain in the ass even for them.
They’ve gone so far as to create a shared “blacklist” of sorts where they share details of known spammers.
This list is constantly being updated and just like the ( fabled ) friendzone… it’s easy to get in, but hard to get out.
Now here’s where it gets tricky.
All the major autoresponder companies ( Aweber, Getresponse, Mailmonkey ) typically have good relationships with the big 3 ISPs. They should.
Their whole damn business depends on it.
The big 3 won’t bat an eyelid when it comes to tossing your emails to the spam folder. And those are the lucky ones. If they really hate your guts your emails won’t even arrive to the spam folder. The server will reject them altogether.
The autoresponder companies have staff working full time just to make sure they’re still in good books with the major ISPs. That’s why it’s so important to make sure your autoresponder company has a good reputation.
Some of them don’t even get their emails delivered at all.
There’s IS a reason those brag about deliverability after all.
The major ISPs have staff working full time to make sure that African prince stuck in space won’t be asking you for a financial contribution.
You see, against all these odds, you don’t stand a prayer
If you’re going to host your own email server. You’re going to need someone working full time just make sure your emails are getting delivered in the first place.
And anytime your server is offline, there will be emails you won’t be sending to your list.
And emails you would be missing.
And there would be no way to get them once their lost.
So. Long story short. It’s just not worth the trouble.
Let the autoresponder companies handle all the bullshit. At this point they’re so good at it it’s almost second nature.
PS- If you really think someone could benefit from this article, please share it with them.
You’d be doing them a favour.