Back in high school I just wanted to set an accounts textbook on fire.
Then flush it down the toilet.
I hated accounts.
However there was this accounts teacher who somehow made the damn subject… fun!
I shit you not!
Here’s what he did.
During his lectures he’d randomly go on a tangent and start talking about his ( hot ) wife. What she did. What was happening in his life… What was annoying him…
And all other pointless stories.
Each time he did this we perked up and leaned forward to listen to the juicy details. He’d then suddenly switched back to teaching accounts. Hijacking his newfound attention span to ram more book keeping know how into our teenage heads.
Over time we began paying attention to make sure we didn’t miss any details in case he launched into one of his “war stories” as I called them.
Damn that was brilliant!
He took one of the most snooze inducing subjects in class and made it something I actually looked forward to. That sneaky bastard!
He knew two vital things about email marketing.
First, you need to be interesting to keep your list on their toes. Nobody’s going to pay attention to someone they feel bores them to death.
All other accounts teachers where so boring I slept before they even waltzed into class.
But this guy?
I counted down the minutes till he walked in! That’s the effect you want to have on your list.
You want them looking forward to receiving your emails.
Moving on, the second point… is how simply being entertaining can turn even the most mundane of subjects into something fun!
It doesn’t matter how “formal” or “boring” you think your field or product is.
Just being entertaining ( while being professional where it counts ) can make your email the highlight of your prospect’s day!
Especially if they’re in a field about as exciting as a lawyer covered in paint.
And, if you want to steal the strategy my accounts teacher used to hijack our attention. And use it to put your email marketing on steroid… Then hit me up over at:
And I’ll see you on the flip side!
Till the next wave of madness…