Remember how Pokemon GO craze rattled the world a few months back?
I am a devout Pokemon fan afterall. But the problem now, is how businesses left right and center thought they could somehow piggybank off the hype to boost business.
It is smart to keep track of the new world wide, especially if it’s something your prospects are watching. And making sure your copy is not only current and up to date, but it rings a bell in their heads.
However, just because something is on the news does not mean it’s worth using.
Here’s an example.
A company which teaches foreign exchange and investment thought it was a good idea to create a Pokemon GO themed ad for their product.
If you’re like me, which means you’re smart. You’re probably wondering why they didn’t go ahead and neuter whoever thought up that dumb idea. So his stupidity wouldn’t spread to the next generation of marketers.
First off, most people who’d actually take Forex and foreing currency exchange as a serious source of income are in their early thirties and are probably business men and women.
I should fuckin’ know.
I wrote copy for a forex product three months ago and that’s what the research told me.
So it makes no sense to try baiting 35 year old men with families… by using a credit card maxing mobile game aimed at teenagers, and the so called “Millenials”( I swear the definition of that word can be stretched wider than a Chinese Olympian’s legs in a game of bedroom “chacha”…nudge nudge, wink wink ).
Anyways, the bottom line is:
They don’t give two shits about Pokemon. And the people who do like Pokemon don’t need their course.
It is this massive disconnect between the market. What’s happening in their lives. And what they like which leads to copy so weak it’s about as effective as tossing a snowball in hell.
It’s a waste of your money. And it’s a serious disservice and insult to prospects who honestly need your services, but can’t read through the bullshit copy to find out what it is you’re selling.
Enough with my Pokemon GO rant… if you need strong copy which actually uses current events your prospects care about. Copy which will reach out, grab them by the throat, and demant their attention, then hit me up here: