Watched Neighbors 2 last night.
Aside from being one of the most aggressive pieces of Left Wing propaganda I’ve ever seen the movie shows enough awareness of this fact and actually pokes fun at itself ( Seth Rogan is a comedy genius afterall )… Now:
In one fairly memorable scene early on in the movie a group of girls is looking to start renting out a house and their Realtor is trying to so hard to close the deal you can clearly see him going through the “Realtor sales handbook” in his head as he randomly pulled every sales tactic he could think of out of his ass.
After seeing the girls were too busy shuffling their feet to sign on the dotted line the salesman got desperate and pulled off a smart move. His phone suddenly started ringing and he answered it in front of the girls.
Next thing you know he just looked straight at the half sold prospects and with a comically serious face he just told them that, “The call was from another group of girls looking to buy this house and if you guys don’t commit to the sale now then I’m going to have to give the house to them“.
You should’ve seen the looks on the girl’s faces right after he said that. Their facial expressions where a divine mixture of:
” Oh shit! “, ” We can’t lose the house now” and “Must…make…rent…money…now”!
The Realtor closed the deal. Even though his selling skills where so bad he couldn’t have sold water in a desert.
Although this was just a movie this technique known as the “take away” is frequently used in copy.
The human mind can’t stand to lose something, even if it never really owned the thing in the first place. Something about fear of loss that just puts desire on steroids.
And, if you want to plot the way forward with me to see how you can use the “take away” and plenty of other proven sales tactics in your copy to create massive typhoons of desire in your customers then hit me up over at:
Or just fire me an email to:
[email protected] dot com
and I’ll get back to you.
…Till the next wave of madness… Vae Victis…