Two things you should know about me:
1-I’m a blood donor.
2-I’m so anal about my teacups and coffee mugs my obsession would make an Englishman blush.
You see, every three months I make sure to go to the local blood bank to get a 1 inch long needle stabbed into my arm by a sexy nurse so she can extract my blood for whichever poor bastard needs it more than I do.
It’s not really an act of generosity, don’t the wrong idea.
As much as I enjoy saving someone’s life with each donation it’s the free food which keeps me coming back.
An now, five years and 17 donations later I’m was given a special “limited edition” coffee mug only available to donors with more than 15 donations under their belts. I’m not gonna lie to you when I say this is one of my most prized possessions ( only my personal copy of Breakthrough Advertising comes close).
Now, if you do the the maths, a blood transfusion costs $300 dollars at the government owned hospitals and probably much moar at the private institution. So, $300 of blood by 15 donations is $4500 worth of my own blood I had to “pay” just to have the honour of owning this mug.
My feelings on this can be summarised in the following two words…
Why did I share details of my coffee mug fetish with you?
What your product is worth to your prospect is probably not what you have in mind.
You’d be surprised by what your prospect genuinely feel about what your product is worth. Just like how I’m anal about my coffee mug being worth $4500, your prospects might be comfortable paying more for your product than you think.
Sometimes they won’t want to buy anything cheaper that that basemark ( would you honestly fork $10 for a car? Of course not. You’re not stupid. )
Think of it as a mini “pricing loophole” you can exploit for massive profits ( within ethical reason of course ).
Now if you excuse me, I’m going to pour a cuppa coffee…
Till the next wave of madness…
PS- Need great copy? Fire me an email at:
Jay[@]Jaymakoni.com ( remove the “[” and “]” brackets, I do that for spam.
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