I grew up on a healthy diet of Loony Tunes.
Especially the Bug Bunny clips.
Only gripe I have with those classic clips is how in most of them Bugs is nearly unstoppable. He is so damn near perfect it starts rubbing off on you the wrong way…
Nobody could up-stage, or beat him.
He rarely had to deal with any real challenges in his old cartoons. Instead he was always giving the other characters all kinds of hell.
No major emotional connection of investment from me.
It’s hard to create a connection with someone whose damn near perfect.
However, all that changed after I watched his new cartoon, “wabbit” with my big brother. Boy oh boy what an eye opener that was.
Bugs actually has to deal with problems this time round. In fact, half the time he’s being totally owned by the rest of the cast. And the other half of the time he is facing serious problems and working for his happy ending.
This sudden shift in tone made me love the rabbit.
Seriously. Think about it.
If you’re always portraying yourself as this perfect being of incorruptible perfection to your email list… you’re going to bore the crap out of them.
Because frankly nobody can relate to a “perfect being”.
It’s okay to fuck up and share the story with your list. As long as you share the tale of how you overcame the problem of course.
Sometimes sharing a flaw or two has a pretty strong effect.
John Alanis said you need to appear to have “super powers” to your list. And what better way to do that than to show them you’re used to beating the problems they face.
And, for those of you who want email copy which shows your human side and helps you bond with your list for a massive sales boost…
Then hit me up over at:
And last but not least… in classical looney tunes style:
THAT’S ALL FOLKS!
Till the next wave of madness…