My cousin and I got busted by the cops the other day.
No, it wasn’t for drugs ( the insane stuff you imagine sometimes… sheesh ). Instead I was going at a “leisurely” 80 km/h in a 60 m/h zone.
As if it was my fault for going “too fast” while cruising in a Volkswagen. Those German road demons are fast. Trying to drive slow in one is like trying to force a cow to drink after taking it to the water.
Not practical at all.
Moving on… we got off the hook with the coppers. Had to tell them we didn’t see the sign ( which was true… there was no sign. )
However, you can’t ignore how the idea of “speed limits” applies “double time” in writing copy.
You see, how direct you are when pitching product in your sales letters and ads depends on your market’s “pitch speed limit” ( or market awareness, as we call it ).
The higher the speed limit, the more indirect you have to be if you want to make the sale. Otherwise it would feel like you’re coming on too strong.
The lower the speed limit, the more direct you can be in your pitch. In fact, sometimes you have to go direct because doing it any other way would be a waste of your prospect’s time.
There’s a delicate balancing act when it comes to finding out which speed limit to obey.
However, if you want my help in plotting your marketing strategy. So your prospects won’t feel like you’re coming on too strong, nor will they feel like you’re wasting their time… Then hit me up over at:
Till the next wave of madness…