Went on a “mini date” last Sunday.
Well… I’d like to call it a mini date. However I believe it makes moar sense to call it an “interview”.
It was question after question after question from the girl. When I joked with her about the whole thing being a job interview she told me she wanted to know more about me before going any further.
Although the date didn’t turn out so well ( our interests didn’t match up ), she did illustrate a major copywriting point.
You see, before your prospects are going to buy from you they want to make sure they know enough about the product to make an informed decision.
What they want… is enough info to see the big picture about your product.
And absolutely nobody likes having to make an uninformed decision.
Forcing someone to make one is like you being asked whether you’d like a pizza without knowing how big it is. What toppings were used… or whether you’d even like the pizza in the first place.
Therefore you always want to make sure your prospects know everything they need to know to make the final buying decision. Make sure your copy covers all the needed bases and leaves no stone unturned… without waffling like a drunk idiot.
Look, I could on and on and on about this, but the bottom line is this:
Your copy must be like a miniskirt
Long enough to hide the panties… but short enough to show lots of leg. You can’t afford to cut any corners here.
And last but not least, if you’re not sure if your current copy is long enough… or you think your copy is so long it drones before coming to the sale. Then hit me up and let’s do a copy critique of your current pitch.
I’m damn sure I can hunt down a few sales killing mistakes.
Contact me over at:
And schedule a quick skype call to discuss your copy.
Or you can just email me at:
… Till the next wave of madness.
PS- And God ( or whoever it is you worship ) forbid you try squeezing your whole pitch into the headline…
That would be retarded…