Had an argument this morning with on ye olde Facebook with one angry lady.
Lemme give you the juicy details.
You see, I bumped into her in a thread started by Max, a marketing buddy of mine. Apparently this lady was so firmly convinced how “everyone was a potential customer” …she couldn’t see how wasteful her marketing outlook was.
Max and I tried to convince her otherwise but she wouldn’t budge. And the next thing you know she took it personally and started aiming at me instead of my argument.
Anyways, what Max and I tried telling her, was how thinking of everyone as your potential customer is the quickest way to burn through your marketing budget.
That mentality is not only wrong.
It’s plain retarded.
It’s like saying you should waste your ad spend trying to market a $400 000 Rolls Royce phantom to an orphanage of poor kids. In a third world country.
Or marketing sugar to diabetics.
Or marketing make-up to single straight men.
It doesn’t fuckin’ work. Doing this is not different from barking up the wrong tree.
Either they’re not going to be interested in what you’re selling. Or they just don’t have the money to buy what you’re selling.
You’re better off piling your ad spend money into a massive heap, dousing it with crude oil and setting it on fire. While you play the fiddle on the sidelines… At least that makes more sense than the above marketing foul ups.
The bottom line here is, only Market to those who you know will buy your product. This means they must at least fulfill these two conditions:
- They want or need what you’re selling.
- They can actually afford to buy what you’re selling
That’s all for today. Tomorrow I’m going to discuss another reason why the “everyone is a potential customer” is cyanide to your marketing budget.
And if you team up with me to make sure your copy only sells to your target market, and doesn’t try barking up the wrong tree then hit me up over at:
Till the next wave of madness…