I hate weddings.
I can’t stand the damn things.
Too many people… too much noise… so much formality… but dammit at least the food is nice ( and the girls too ).
Personally I have a very simple rule when it comes to attending weddings:
Only one wedding every three years… on the condition I’m dragged through the reception kicking and screaming and I was drugged and tranqued before the ceremony… if they can find me on the day.
But every now and then I’ll make an… exception.
Some weddings are worth the inconvenience and a few years ago, I attended a wedding I’d been waiting for for well over 10 years. On the way there with my big brothers we had to make as stop at a tailor. They were going to serve as ushers and needed some last minute adjustments to their suites.
Unfortunately the only tailor we could find wanted an arm and a leg for the service and my brother declined to pay.
Too pricey compared to what most other tailors charged.
I kinda agreed with my bros… yet at the same time I also agreed with the tailor. Why?
Because from the looks of it the fucker was STILL in business despite his price, meaning he actually has people willing to sell their souls to him and hand over their first born children to him in exchange for shortening the hems of their jeans by one tenth of an inch for that perfect fit.
And if you really look at how posh the tailor’s neighborhood was, it’s pretty clear this dude had intentionally priced himself out of most of his potential customers to work with the more… affluent markets.
In most markets there will always be those willing to pay extra for a good job.
I, myself refuse to buy earphones worth less than $40… and the next pair I’m looking to switch to costs $190.
Because I not only want the feeling of being able to afford them… I want the fucking best for myself.
And it’s the same thing with your customers.
If you know how to speak to them right… how to position yourself right… and how to present yourself to them right… you can give them that unique, affluent only feeling that only the most expensive brands out there have.
It’s about making yourself into the Rolls Royce of your market ( not the Ferrari, that’s a kid’s toy )… even though personally I’m a Volkswagen man.
And so is the psychology of pricing yourself out of your main market’s price bracket to serve the affluent ones.
Done right, it can prove quite profitable for you and in most cases, it’s really the only reasonable way you can scale your business.
And if you want to start communicating to your customers in your emails like you’re a fucking high class brand… then you and I gotta join forces to set your email marketing strategy on fire.
Go enter your details over at the page below:
… and let’s kick ass.
… till the next wave of madness: