Just a few days back I came across a post in one of the copywriting groups on Ye Olde Facebooke where a group of marketers where tearing apart a rush job sales letter in the survival niche.
And I’m not joking when I said “rush job”.
The earthquake tore the ground open in New Zealand around 12 midnight… the sales letter was already up by 2pm! ( I don’t know what drugs the writer was on but I need some of that shit… )
Moving on, in the actual sales letter there’s a phrase I came across which was a stroke of pure genius.
What did the phrase say, you ask?
To get an idea, picture his. And let’s not sensationalise this. Let’s just be logical and realistic…
See what they did there?
They managed to dispel what scepticism the reader would’ve had towards the story and scenario. Smooth move. After spending all their lives getting bombarded with scaremongering survivalist ads about how their families are all going to die… or how aliens are gonna kill us all… or how the dinosaurs are going to walk the earth again and bring doom to us all… they’ve had enough.
At this point these sensationalistic ads have weird “commercial pitch” vibes which turns some buyers off.
This is especially crucial because, according to Josh Perks, New Zealanders hate hypey shit.
However, by asking the reader lower his guard for a moment and read the letter with an open mind… you’re giving yourself a better chance to give yourself a good impression in his head. And making the damn sale.
And if you want to make sure your ads and copy don’t have that “bad informational smell”, then hit me up over at:
And let’s book a quick skype call to discuss how we can put your copy on marketing steroids.
Till the next wave of madness…