I’m sure you know of the two city busters dropped on Hiroshima and Nagasaki in World War 2 right?
Course you do!
Those bombs where so powerful the effects of the explosions can still be felt today. However, did you know for those massive mushroom cloud explosions to happen less than 1% of the actual nuclear fuel was used?
That’s about as much mass as half a $1 bill.
The rest of it was just blown away by the blast.
Seriously, even modern scientists admit those early nukes where about as wasteful with their fuel as an unserviced Hummer with a leaky fuel tank.
But with time, they improved their weapons. Over time nukes have become so powerful the devastation of Hiroshima is nothing compared to what modern weapons can do.
At this point I know exactly what you’re thinking…
” Why couldn’t those so called experts use the little fuel they needed instead of wasting the unused 99 %? “
Well, the answer to that question is where you’re going to make loads of moolah…
You see, Uranium does not go off unless it hits a certain mass.
Therefore the other 99% was needed for the chain reaction to take place.
And it’s the exact same thing when it comes to selling your products to your prospects
Out of all the prospects who read your copy and check your product out, it’s only a select few who ever actually buy from you.
However just because you’re only ever going to sell to a select few prospects doesn’t mean you should get lazy.
If you’re only ever going to sell to a certain percent of every batch of targeted, white hot buyers who see your copy, then you’re going to have to get as many targeted prospects seeing your copy so you can sell to that small percent.
It’s a numbers game
You have to go through the non buyers, to get to the buyers. This can’t be avoided. You can only hope to minimise the waste by maximising the buyers you get from each batch. Just like how the scientists improved the weapons’ efficiency over time.
And if you want to make sure your copy converts as many of your prospects into buyers as possible. If you want to minimise “consumer waster” and make sure your copy is more efficient than a nuclear bomb, then you should join forces with me right now.
Here’s the deal.
A fellow I admire a lot, Jeff Tadlock is preparing to launch his first musical album on CD yet he doesn’t have the funds to actually do it.
As much as I’d love to donate to his cause I can’t ( my country is on too much of an economic shitstorm for me to do anything reasonable online). But the artist me want to urge this guy on and help him achieve his dreams.
So, I’m willing to slash 25% off my prices, and to give my classified market and competitor research notes to any clients I take on for the next 3 days on the condition that they donate at least $15 to this guy’s cause ( I usually keep these to myself, as they’re not part of the deliverables ).
You up for the challenge?
Donate to his cause over here:
Then, send me proof of your donation to:
And we can start from there.
Heck, even if you’re not interested in working with me on your copy I urge you to spare a measly $5 from your pocket and help this guy.
One small act of kindness can change a man and his son’s life.
The ball’s in your court, comrade.
Till the next wave of madness…
PS-I’m not being compesentated for plugging this guy. Nor does he even know who I am ( at the moment, at least. But I’ve enjoyed his musical journey enough to summon what little altruism I have left in this empty husk I call a heart…