Ever had that lazy feeling before doing something important?
Happens to me all the time.
For example, back when I used to jog 3km every morning I actually slept with my running clothes in my blankets next to me because I’m too much of a lazy ass roll out of bed onto the cold floor and drag myself to get dressed. I’d rather just slip into my clothes while I’m still in my blankets so I can roll out of bed and immediately run outside.
What I just described to you may seem like a silly way of going about things but I assure you, I never missed a day thanks to this method.
Because I eliminated any resistance I had to going outside to jog and made the process as seamless as possible.
Getting dressed was such a large obstacle that I had to cut it out of the routine and make the process go straight from “bed” to “outside warming up for the jog”.
Needless to say, the same thing applies to how your prospects consume your copy.
Your prospects are lazy.
Anything which makes your copy harder to read will make your prospects more likely to put your ad away. And we all know a prospect who doesn’t read your copy isn’t likely to buy from you.
Moving on, if you’re interested in having me write your copy for maximum persuasive power, while also making sure your prospects have as little resistance to reading as possible then you should book a free strategy chat with me.
Just go fill your detail in over at:
and I’ll get back to you.
Or you can just fire me an email over at:
jay @ jaymakoni.com
…Till the next wave of madness…Vae Victis…
PS-Yes, is case you where wondering, yes, I sleep in my boxers.
PPS I don’t jog anymore due to a back injury but I’m getting better.
Anyways, as a quick reminder, email me at:
jay @ jaymakon.com if you want me to get cracking on writing some kickass copy for you.