I’ve always been a total audiophile.
You aren’t going to catch me listening to my music though a bunch of cheap earphones or speakers.
I listen almost exclusively to orchestral music.
I want to hear every nuance. Every emotional swell. Every note in the song. I need to feel like I’m right there at the live recording and I can’t do that if the audio sound like it’s playing from an elephant’s ass.
SO it came as a total surprise when I heard Vinyl was making a comeback. You… know what Vinyl is, don’t you?
If you don’t, Google it. It’s the shit I tell ya. The music quality of vinyl is far superior to anything you’re going to hear on a CD or online. It’s like an ear orgasm each time you listen to it!
In fact, the only reason we use CDs and mp3 files is because they’re “good enough” to replace to Vinyl. But they’ll never actually be as good as it.
The old still trumps the new, because the new is merely “more convenient”.
And this trend is also clear in direct marketing.
The interwebs made it easy for any drunk gorilla to sit on a computer, upload a sales page, drive traffic to it and sell it’s shit. No need for an expensive mailing where your envelopes can be thrown away, unread. Or not delivered at all because the mail man is having a bad day or couldn’t get some from the wife last night, so he is venting off his anger on your mail.
But that’s only because the interwebz are “good enough and more convenient” than direct mail.
But there are some cases where sending an physical direct mail package has moar ball gripping powar than doing it online.
Direct mail grabs the reader’s attention. It has a certain warmth to it you only get by holding a physical letter in your hands.
It”s so effective, the grand pubahs on online advertising, Google, still use direct mail to get notable businesses onto their online advertising platform.
So just because the a new technology is “more convenient” than an old method, doesn’t mean it beats the old method outright.
Oh, and to wrap thing up, you can join forces with me right now I of you want me to write your copy. Hit me up over here:
Till the next wave of madness.