Just had an interesting conversation with a friend of mine.
Apparently she wanted this electronic device thingy used by electricians and even posted a picture of the gizmo onto her Facebook timeline.
Personally I found it weird how a 20 year old girl would ask for a device reserved for electrical technicians especially when the damn thing doesn’t even take selfies or connect to the interwebz.
So, I asked her why she wanted that gadget so much and she replied to me by saying how she wanted that particular model because it was red.
Not making this up disclaimer… I shit you not… So:
She wanted this expensive electronic gizmo and the first thing that came to her mind was the color?
I actually asked her about that and then she opened up and told me she also wanted it for it’s features such as how the gizmo was “easier to use and faster than the last one”.
As you sadly might have guessed with that statement she had me convinced.
But not for long though because I then remembered the other reason why she wanted it. She may bandy all she wants about the features but I’m pretty damn sure the color played a major part in the decision.
This goes with an old saying by Mark Twain which goes:
There’s only two reasons why a man buys something. The reason he tells his wife, and the real reason
So in this girl’s case… Yes, the features where a big factor in the decision though she already has a similar gizmo. I think it’s the color that has her excited.
Moral of this tale?
Try to see how you can appeal to these two reasons in your pitches.
And if you want me to use these powerful sales appeals in your copy to sell more of your products and services then hit me up over at:
Or just fire me an email over at:
[email protected] dot com
And let’s book a quick strategy session to map out how your current copy can be improved.
…Till the next wave of madness… Vae Victis…