Found a dinosaur last night.
By dinosaur I mean an ancient ad from a long time ago, not a giant man eating reptile ( this is a copywriting newsletter not a archeology one dammit ). Here’s the scoop:
Came across this giant pile of old newspapers we packed up from 2003, when our economy was deader than dead and our money was so worthless you needed a giant brick of bank notes to but a loaf of bread…Not making this up disclaimer. So…
This ad was for one of those “money counting” gadgets where you chuck a brick of loot into it and it tells you how many sheets of money you have in the brick. And the impressive part… This wasn’t the only ad selling money counters..
Every other page I turned to had another ad selling something similar and personally, I understand why the paper was getting flooded by these ads.
Back then, shit was tight
The local currency became so useless the only way to count it was by using a money counter lest you wanted to spend the whole day counting a loaf of bread’s worth of bank notes.
Demand for these machines sky rocketed.
Selling moolah counting gadgets became a profitable business in it’s own right! However, you don’t see much of those ads these days. In fact, truth be told the last place I even saw a cash counter was at the bank. Why?
Because nobody needs them anymore.
The economy is still shittier that a giant hunk of dogshit, yet it’s still better than it was last time. Honestly speaking trying to sell a cash counting machine now is dumber than jumping off a boat and hoping to miss the water.
The current “consumer environment” simple doesn’t want them anymore
The trend is long gone dead.
And the same principle applies in business.
Keep an eye on what the trends are and adjust your positioning and copy to adapt.
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PS I can’t spell dinosaur/dinasour/dinesour…argh! dammit. Good think we have spellcheckers!