JD Rockefeller is one of the greatest businessmen of all time. And no, I’m not reffering to the record label owner. I’m talking about the billionaire oil tycoon
And as much as you might’ve heard about how his business model was “unfair”, you gotta admit… the titan knew a thing or two about “looking at the bigger picture”.
He may have had moar moolah than any of us could dare imagine… but he kept track of how much he spent in a small ledger. And these are personal expenses I’m talking about.
When it came to business expenses, he was the ultimate micro manager.
He once visited a plant where they barreled kerosene using solder to seal the barrels. After seeing the workers use 40 drops of solder for each barrel, he suggested they try using 38 drops.
Didn’t work though.
At 38 drops, the solder couldn’t seal the barrels tights enough and they leaked.
So, Mr Rockefeller then suggested they use 39 drops instead.
And over time, that one drop saved per barrel snowballled into massive savings. They saved $2500 in their first year ( a lot back then ).
And as the business expanded, so did the savings from that one drop.
And pretty soon they where saving hundreds of thousands of dollars per year because of it.
Moral of the story?
Keep an eye on the “bigger picture”.
Each landing page.
Each Sales letter.
Each piece of copy is just part of a larger grand scheme. A cog in the machinery.
That scheme may not be obvious right off the bat. It takes foresight to truly appreciate it.
But over time, as your customer moves through the sales process. She is exposed to your marketing scheme. Each part fitting into the grand sales puzzle.
Pushing her closer towards the sale.
PS- If you want me to help you assemble your epic sales machine. Or design a small part of it… be it the emails driving it, to the landing pages and sales pages. Then join forces with me right now at http://jaymakoni.com/work-with-me. And let’s sit on on JD Rockefeller’s shoulders as we dominate your market.