I’ll admit in front of you right now that I absolutely hate reading novels.
Nothing personal, I just find it hard to get sucked in.
However there’s always the rare exception to the above. Couple of months back I went crazy and binge read this novel called ephemeral prince in a week. This was 700 pages of nothing but raw story I ploughed through non stop with the fervour of a broke stripper lap-dancing to a fat millionaire for the big fat tip which will pay her college tuition.
That story consumed me
When I showered, when I drove, when I ate…when I picked my nephew up from school… heck even when I slept that tale was all I could think about. The addiction got so bad my sex drive virtually vanished, replaced by a desperate hunger to turn the page. A seed was planted in my head which compelled me to keep reading just to see what was gonna happen next.
I swear if you saw me during those days you’d have thought I was on drugs.
A good story is addictive.
Something about the way the human brain is wired that makes it vulnerable to a gripping tale. Stories have even been used for countless generations to pass information down from elders to youths because the brain finds it easier to retain details if they where in a story.
It’s this small loophole in the human brain that you can exploit for massive damage in your emails
Telling a story in your emails gets your subscribers addicted to opening your emails and reading what happens next in the story while making it easy for you to plant the seeds the of your pitch in their brains in each email.
Soon enough you’ll have planted a subconscious thought in their heads and they’ll have no idea where it came from.
Essentially turning you into their “email drug pusher” or sorts.
And, if you want to tap into the vast powah of storytelling in your email marketing, then contact me right now. Just send me an email to the address:
jay[@]jaymakoni.com ( be sure to remove the brackets )
Or you can point your browser to this link:
And fill in your details at the bottom of that page.
Till the next wave of madness…